Posted by Huey Coehlo
September 20, 2016
As a sales professional, I have the opportunity to connect and speak with a variety of different people in various business sectors – from solopreneurs to large corporations and government agencies. And while they all have different needs, there are a lot of common reasons as to why and when they get BI tools. Or don’t. Here are my anecdotal top 7 reasons why people don’t get BI tools, and tips on when (and how) they should:
This comes up very often. In speaking with both clients and prospects, I hear things like “our people are not using the current systems well enough,” or “we can’t change our systems because there will be a lot of internal resistance”. Regardless of the reason, the fact remains that with a culture of keeping things as they are, nothing improves. And if staff have an apathetic attitude towards their work, software is the least of your concerns.
Tip: Improve your current processes and find an internal change champion. Someone who’s able to help others improve their efficiency before considering bringing any new systems to the table.
Famous last words – If it ain’t broke, don’t fix . The systems may work and keep you in business, but if it’s taking you a long time and a lot more effort than it should to get results, and requires a lot more resources from other people in your company… it might be a good time to look at other options.
Tip: If you persist with an inflexible IT strategy until something breaks, your business could break. So unless you know for a fact that it is a lot more effective and efficient to keep using your early 1990s system, as is – update or upgrade.
It’s everywhere and everyone uses it. Excel is still the king of business intelligence systems used all over the world. That’s how many reports are shared and analyzed internally, and with clients too. Excel is a powerful system, in the right hands. Having said that, in a recent article on Forbes, Bernard Marr pointed out 5 reasons why Excel reporting is bad for business. Highlighting issues such as hidden data problems and difficulties in analyzing, and sharing insights.
Tips: There’s no one solution that will fit everyone’s BI needs. So, focus instead on understanding your needs and requirements before spending a single nickel on any sort of tool. This means being mindful of your present situation as well as future needs for analytics, sharing and scalability. Also – trial, trial, trial. Whenever possible test drive different software systems you are considering deploying. Don’t be afraid to ask questions and ask for demos. Don’t want to speak with a sales person? YouTube is likely your friend for many of the self-serve systems out there.
A good (well…bad, really) example of this is when clients have previously bought software without any clear objectives, without having fully understood what they were getting, or how it would be used. As a result many of these software tools are bought but never installed. Or worse, they are installed, tinkered with early on, and then never used again.
Impulse buying decisions like these explain why many companies are reluctant to buy BI software, and why they have a plethora of other software wasting away in their desktops and IT infrastructures. It’s also why many IT Managers don’t want business users having access to their data directly. Lest you muck it up.
Tip: Before spending a single nickel on software ask yourself a few questions, such as:
There will always be people who are too busy to do anything about it. And the number of times I’ll hear that will not decrease either. New projects, other commitments, bad timing, emergencies, etc.… there will always be a reason why innovation takes second place.
Tip: Map and timeline your efforts for innovation and deployment using a long term plan, with short-term goals to be achieved along the way. Get your team involved.
Similar to the status quo, the training effort and cost is another situation where a company’s culture plays a major role. Some companies have senior staff that refuse to learn new technology which invariably forces others to keep using the same tools as well. Thus, the status quo. The other side of this is when speaking to different clients and prospects and I hear things like “we don’t need training,” and “John’s our tech guy and he’s learned how to use the system on his own, so we’re good.” While that might be so, in some cases, it’s not true for most businesses.
Tip: If you are willing to invest money in new software tools – and that’s really all they are, tools, do the same for your staff and invest in improving their skills with the product. You will see results a lot faster, and get a much better ROI overall. In this regard, there are many options from free tutorials offered by the various software vendors to paid training sessions, either onsite or in a classroom environment. Most self-serve BI tools have great forums and communities, online and in-person that you can connect with.
It wouldn’t be a complete list without touching on the one item that invariably comes up whenever there’s a product or service involved – price. Even though this often ends up being one of the first issues that comes up in conversation, and it is no doubt important, price shouldn’t be THE deciding factor. BI software tools run the gamut from almost free to hundreds of thousands of dollars.
Tip: Think about your ROI. Calculate the man-hours and effort involved in keeping things as they are versus investing in new BI processes or software. This will give you a good guideline to draw from.
What has your experience been with getting (or not getting) BI tools at your workplace?