Posted by Karen

February 7, 2017

7:21 pm

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5 Most Influential BI Trends for 2017

I have been closely following and writing about trends in the business intelligence market over the past three years. During this time, I can’t say that I’ve seen any “radically new” trends, and I don’t expect any to emerge in 2017. What I have seen, and anticipate for 2017, is the “evolution” of the dominant […]

Posted by Karen

January 24, 2014

9:50 am

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“Big Data” is NOT Just for Very Big Firms

The new “gold” of the information age, data is arguably the most important natural resource of this century, and organizations Big-data-small-business-300x298of all sizes are challenged to optimize data to drive business. Business instincts and intuition are being augmented and increasingly replaced by data analysis as the drivers of success. Small – midsize businesses will never gain the edge they need without accessing and analyzing “Big Data”.

Posted by Karen

December 17, 2013

10:14 am

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Data Marketing Challenges & Opportunities

We recently exhibited and presented at North America’s first DATA MARKETING Conference, held December 9 & 10, 2013 in Toronto. The conference provided a great opportunity to meet business leaders, network and exchange ideas on data-driven marketing. Our feedback revealed that attendees found the topics and discussions to be relevant, thought provoking and inspiring. Peder […]

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