June 6, 2017
At Unilytics, we’re all about creating visualizations that deliver better insights. But creating meaningful visual dashboards is often really difficult. It’s generally much more challenging than clients think. That’s mostly because it’s not always easy to access corporate data and make sense of it. Disconnected customer and product information is often stored in a multitude […]
November 25, 2015
Data visualization is an extremely effective way of highlighting and identifying outliers and trends. Data discovery is easy when dashboards are created to reveal new insights. But sometimes the dashboard designer focuses on aesthetics and creates something that doesn’t provide answers to our questions.
September 3, 2015
Don’t fall into the trap of picking your KPIs because they are the ones used by others or on someone’s Top 10 KPI list. KPIs need to be consistent with your particular needs and always driven by your unique business goals. Claiming that the top 10 KPIs would be the same for everyone, is like saying “these are the top 10 winning lottery numbers”. They will always be different.
May 1, 2015
When companies decide to track performance, they invariably begin by measuring results. That’s the wrong approach. Results only tell you what happened, not why. You can choose to measure either the results of your work or the actions that cause the results. KPIs (Key Performance Indicators) should be reserved for tracking things that directly relate […]
February 4, 2015
Dashboards have become strategic tools for delivering decision making information. And ideally, those dashboards are automatically updated to reflect daily, weekly or monthly trends. Furthermore, much of the information should be KPI based. If properly constructed, the KPIs should immediately inform how things are trending and what action is needed. To properly deliver on these […]
July 8, 2014
Tracking business success is difficult. And most businesses make the mistake of measuring what has already happened instead of what influences those results. Setting personal, departmental or corporate goals is fundamental to most people, but measuring how we perform against those values is not enough. Just measuring high level results such as revenue or number of customers is a mistake because it doesn’Cause and Effect imaget answer how we got there and what should be done next.
January 16, 2014
Business users and organizations need the ability to quickly analyze their data to identify issues, causes, and opportunities for improvement. Once these analyses are identified, they need to be frequently monitored and distributed to others.
With traditional business intelligence (BI), creating and maintaining effective analyses can take months to define and develop, and require expensive resources to maintain. And by the time they are created, the business situation will have likely evolved, potentially doing harm to the business and its customers.
November 29, 2013
“Just find me something interesting about our data” is a request we often get. At which time, a smart data analyst should cringe. Collected data needs to be mined and evaluated before it will offer any value. And questions need to be properly framed to extract the right answers. Data is being collected in multiple […]
August 7, 2013
Analytics deliver an overwhelming amount of information by way of reports. Much of it is fascinating, but the excitement of those reports wanes over time because the information is not used to effect daily business functions. And why should it?! It’s usually not relevant to the business. However, relevant insight will be gained by developing the right KPIs (Key Performance Indicators) for your business. Well crafted KPIs will provide a road map to success.
Although this blog focuses on website performance measurement, the methodology for crafting actionable KPIs and measuring them is appropriate for any business application.
March 12, 2013
End users are decision makers. However, all too often they don’t have the data necessary to make accurate, well informed decisions. Even though they understand the data that drives their business, they don’t have access to the tools to interrogate it. Think about it. The business tools we use every day don’t have the ability to generate insightful reports. If you are a sales manager, perhaps it would be good to know the percentage of client tasks sales people completed on-time and how that correlates to their performance, or simply how many tasks they have relative to sales performance -try extracting that from Salesforce! Perhaps you want to know how sales and marketing activities affect other channels of engagement such as the web. Unfortunately, the tools necessary for these queries are not easily within the grasp of most business users.