Posted by Eric
November 3, 2015
In the world of data visualization, a lot of focus is paid to the visualization tools themselves. Should I use a time-series visual, a scatter plot, or a heat map? What is the best way to visualize survey data? Can I export my dashboard to a PDF? These are perfectly valid questions, but as much, if not more, attention should be spent on what needs to occur BEFORE you even open up your visualization tool. Here are five of the most important pre-visualization considerations we recommend based on our extensive experience with data and visualization.
September 3, 2015
Don’t fall into the trap of picking your KPIs because they are the ones used by others or on someone’s Top 10 KPI list. KPIs need to be consistent with your particular needs and always driven by your unique business goals. Claiming that the top 10 KPIs would be the same for everyone, is like saying “these are the top 10 winning lottery numbers”. They will always be different.
May 1, 2015
When companies decide to track performance, they invariably begin by measuring results. That’s the wrong approach. Results only tell you what happened, not why. You can choose to measure either the results of your work or the actions that cause the results. KPIs (Key Performance Indicators) should be reserved for tracking things that directly relate […]
February 4, 2015
Dashboards have become strategic tools for delivering decision making information. And ideally, those dashboards are automatically updated to reflect daily, weekly or monthly trends. Furthermore, much of the information should be KPI based. If properly constructed, the KPIs should immediately inform how things are trending and what action is needed. To properly deliver on these […]
July 8, 2014
Tracking business success is difficult. And most businesses make the mistake of measuring what has already happened instead of what influences those results. Setting personal, departmental or corporate goals is fundamental to most people, but measuring how we perform against those values is not enough. Just measuring high level results such as revenue or number of customers is a mistake because it doesn’Cause and Effect imaget answer how we got there and what should be done next.
Posted by Karen
January 24, 2014
The new “gold” of the information age, data is arguably the most important natural resource of this century, and organizations Big-data-small-business-300x298of all sizes are challenged to optimize data to drive business. Business instincts and intuition are being augmented and increasingly replaced by data analysis as the drivers of success. Small – midsize businesses will never gain the edge they need without accessing and analyzing “Big Data”.
January 16, 2014
Business users and organizations need the ability to quickly analyze their data to identify issues, causes, and opportunities for improvement. Once these analyses are identified, they need to be frequently monitored and distributed to others.
With traditional business intelligence (BI), creating and maintaining effective analyses can take months to define and develop, and require expensive resources to maintain. And by the time they are created, the business situation will have likely evolved, potentially doing harm to the business and its customers.
Posted by Karen
December 17, 2013
We recently exhibited and presented at North America’s first DATA MARKETING Conference, held December 9 & 10, 2013 in Toronto. The conference provided a great opportunity to meet business leaders, network and exchange ideas on data-driven marketing. Our feedback revealed that attendees found the topics and discussions to be relevant, thought provoking and inspiring. Peder […]
November 29, 2013
“Just find me something interesting about our data” is a request we often get. At which time, a smart data analyst should cringe. Collected data needs to be mined and evaluated before it will offer any value. And questions need to be properly framed to extract the right answers. Data is being collected in multiple […]
August 7, 2013
Analytics deliver an overwhelming amount of information by way of reports. Much of it is fascinating, but the excitement of those reports wanes over time because the information is not used to effect daily business functions. And why should it?! It’s usually not relevant to the business. However, relevant insight will be gained by developing the right KPIs (Key Performance Indicators) for your business. Well crafted KPIs will provide a road map to success.
Although this blog focuses on website performance measurement, the methodology for crafting actionable KPIs and measuring them is appropriate for any business application.