Posted by Peder Enhorning
March 12, 2013
End users are decision makers. However, all too often they don’t have the data necessary to make accurate, well informed decisions. Even though they understand the data that drives their business, they don’t have access to the tools to interrogate it. Think about it. The business tools we use every day don’t have the ability to generate insightful reports. If you are a sales manager, perhaps it would be good to know the percentage of client tasks sales people completed on-time and how that correlates to their performance, or simply how many tasks they have relative to sales performance -try extracting that from Salesforce! Perhaps you want to know how sales and marketing activities affect other channels of engagement such as the web. Unfortunately, the tools necessary for these queries are not easily within the grasp of most business users.